Fascinating Personal Brand Style


Who are you? And, what do you want to be know for?

People size you up in seconds, but what exactly are they evaluating? According to Harvard Business School professor Amy Cuddy Holding, in her book, “Presence,” they’re quickly answering two questions when they first meet you:

  • Can I trust this person?
  • Can I respect this person?

Not surprising, most business people, believe competence is the more important factor. After all, they’re intent on proving that they are the more talented and smarter choice to handle your business. But in fact, here’s the surprise, Cuddy says warmth and trustworthiness, are the more important factors in how people evaluate you.

And while competence is highly valued, Cuddy says that it’s evaluated only after trust is established. And focusing too much on displaying your strengths can backfire.

The take away? If someone you’re trying to influence doesn’t trust you, you’re not going to get very far; in fact, you might even create some suspicion because you may come across as manipulative. A warm, trustworthy person who is also strong evokes admiration. But only after you’ve established trust can your strengths be considered and valued.

Stand for something.

"Success is liking yourself, liking what you do, and liking how you do it." — Maya Angelou

You don’t want to half-ass this. You know when you half-ass the psychology, the look, the feel…you’re screwed — something’s off. You feel it. Others feel it too.

To build rapport you MUST learn how to get people to trust you before they’ll take action. It starts with believing in and trusting yourself — your real, honest feelings, values, and abilities. That’s important, because if you don’t trust yourself, how can others trust you?

Once you know what makes you valuable, you’re more authentic and confident, and more likely to make a positive impression and attract your ideal client.

But what do you stand for?

The good ones don’t remind you of anybody else. – John Huston

If you’re like me, the first thing you do when you meet someone new is look them up online. That’s why it’s important to have a personal brand and to know how to use it.

The Fascinating Personal Brand Style method helps you to craft a personal presence and communicate your unique value to attract more clients and grow your business.

Are you ready to tap into your aesthetic advantage and iconic superpowers — and get paid for being YOU?

Personal Brand Style Guide


Customized to your unique needs…Our proven approach brings together time-tested creativity and strategy — based on the ancient wisdom, art and science of personality + aesthetics — to form an actionable, growth-oriented guide for your personal brand. Within weeks, we’ll help you strengthen your personal presence, brand style, and more.

Together we'll...

  • Clarify your purpose, values, and goals.

  • Uncover the unique Advantages and Superpowers that you and only you possess.

  • Find colours, textures, and design that attract attention, enhance your power, sustain your energy, make a lasting impression, show the world who you truly are.

  • Cultivate a personal presence that positions you as an expert and creates credibility.

  • Identify your clients needs & motivations.

  • Craft your key messages.

So that you can...

  • Be memorable when showing up in the world no matter the occasion - online, on social media, on camera, and in-person.

  • Captivate and claim the attention you deserve for who you are and what you want to be known for.

  • Align your efforts without compromising your values, beliefs, and comfort.

  • Share with your clients what you do best.

  • Separate yourself from the competition.

  • Engage and convert more clients.


  • What you believe in, where you’re headed, and the milestones to get you there


  • What your clients need and your unique position to serve them

Core Messages

  • The expression of your personal brand’s value proposition through messaging

Visual Identity

  • How you communicate and present yourself to your clients

I’m dedicated to creating an ‘eye-opening’ and thrilling 1:1 experience with your budget in mind and with as much love & attention that you deserve.

International & Virtual: While I’m based in Nevada, in the Reno/Carson City/Lake Tahoe Area, out-of-state clients often fly in for VIP time. Or we can work virtual long-distance from the comfort of your home or office…no matter where you’re located in the world.

Eager to start designing your fascinating personal brand style?

Let's Get Started!

Curious? Let’s Schedule a Strategy Session.

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