People size you up in seconds, but what exactly are they evaluating? According to Harvard Business School professor Amy Cuddy Holding, in her book, “Presence,” they’re quickly answering two questions when they first meet you:
Not surprising, most business people, believe competence is the more important factor. After all, they’re intent on proving that they are the more talented and smarter choice to handle your business. But in fact, here’s the surprise, Cuddy says warmth and trustworthiness, are the more important factors in how people evaluate you.
And while competence is highly valued, Cuddy says that it’s evaluated only after trust is established. And focusing too much on displaying your strengths can backfire.
The take away? If someone you’re trying to influence doesn’t trust you, you’re not going to get very far; in fact, you might even create some suspicion because you may come across as manipulative. A warm, trustworthy person who is also strong evokes admiration. But only after you’ve established trust can your strengths be considered and valued.
You don’t want to half-ass this. You know when you half-ass the psychology, the look, the feel…you’re screwed — something’s off. You feel it. Others feel it too.
To build rapport you MUST learn how to get people to trust you before they’ll take action. It starts with believing in and trusting yourself — your real, honest feelings, values, and abilities. That’s important, because if you don’t trust yourself, how can others trust you?
Once you know what makes you valuable, you’re more authentic and confident, and more likely to make a positive impression and attract your ideal client.
If you’re like me, the first thing you do when you meet someone new is look them up online. That’s why it’s important to have a personal brand and to know how to use it.
The Fascinating Personal Brand Style method helps you to craft a personal presence and communicate your unique value to attract more clients and grow your business.
Are you ready to tap into your aesthetic advantage and iconic superpowers — and get paid for being YOU?
Customized to your unique needs…Our proven approach brings together time-tested creativity and strategy — based on the ancient wisdom, art and science of personality + aesthetics — to form an actionable, growth-oriented guide for your personal brand. Within weeks, we’ll help you strengthen your personal presence, brand style, and more.
I’m dedicated to creating an ‘eye-opening’ and thrilling 1:1 experience with your budget in mind and with as much love & attention that you deserve.
International & Virtual: While I’m based in Nevada, in the Reno/Carson City/Lake Tahoe Area, out-of-state clients often fly in for VIP time. Or we can work virtual long-distance from the comfort of your home or office…no matter where you’re located in the world.
Eager to start designing your fascinating personal brand style?
Appointment calendar will open in separate browser window.