Fascinating Style Archetype

DISCOVER THE ICONIC SUPERPOWERS.

What are your Iconic Superpowers?

Take the assessment to discover iconic superpowers for a psychological shortcut to consistently authentic style expression.

What is a Fascinating Style Archetype?

The iconic superpowers of your Fascinating Style Archetypes™ provide a powerful psychological shortcut to authentic style expression that’s clear, consistent, and effective.

Once you’ve discovered the aesthetic advantage of your Fascinating Style Personality™, you’ll feel most comfortable if your aesthetic choices are appropriate for your lifestyle — that includes your profession, roles, goals, and activities.

The Fascinating Style Archetypes are extremely helpful in supporting you in your roles — professional and personal, attaining your goals and in all your activities. If you desire ease, respect, status, connection, attention, individuality, or acknowledgement, the iconic superpowers of your Fascinating Style Archetype will help communicate that message and support you in realizing your aspirations.

After 30+ years of styling clients, I find anchoring your style against something iconic the perfect mechanism — an incredibly fun way to create and quickly express your one-of-a-kind style efficiently. It provides the ideal balance of structure for those who want it. It also includes freedom for those who crave it (that would be me).

Your style archetype matrix may be a mix of archetypes; however, one Archetype tends to dominate. You’ll find that one or more of the archetypes will relate to your personality, lifestyle, desires, and comfort level. You’ll have so much fun finding infinite ways of expressing your fascinating individual style! This is part of the magic.

The twelve Fascinating Style Archetypes are part of my Fascinating Individual Style™ method — the proven approach that brings together the ancient wisdom, art and science of personality + aesthetics to help you tap into your own senses and superpowers and discover your inherent aesthetic advantage and the true value of your individual style — to form an actionable, growth-oriented guide for your style.

What you get.

The individualized results you receive after completing the Fascinating Style Archetype™ assessment will help you understand its iconic superpowers as a powerful psychological shortcut to authentic style expression that’s clear, consistent, and effective.

You’ll see how the Fascinating Style Archetypes are extremely helpful in supporting you in your roles — professional and personal, as well as attaining your goals, and all your activities. And, how the iconic superpowers of your Fascinating Style Archetype will help communicate that message and support you in realizing your aspirations.

It’ll help you figure out your archetype, or archetype matrix, so you can quickly manage your inherent style internally and externally — and expand into every area of life, whether dressing your intention, creating an individual style, personal brand style, and creative works. When other people understand you, they can begin to LIKE + TRUST you, which leads to all sorts of wonderful things. (Which, I like.)

About

There are twelve Fascinating Style Archetypes. These are the Innocent, Explorer, Sage, Hero, Outlaw, Magician, Regular Gal/Guy, Lover, Entertainer, Caregiver, Creator, and Leader.

All twelve may be used by an individual. Each provides a unique opportunity for expression and bestows its own iconic superpowers and strengths. An individual may require the use of all twelve style archetypes in the course of their life. Every style archetype has its merit, and one is not innately superior to another.

Your Fascinating Style Personality may align strongly with a single Fascinating Style Archetype, or it may be better understood as a blend of two or three. In this way, you can freely select from the twelve Fascinating Style Archetypes those which best suit your purposes.

As long as the Fascinating Style Archetype relates to some aspect of you and your lifestyle, you can include it in your Fascinating Style Archetype matrix. However, limit the amount of the archetype if it aligns with a small part of you.

Background

Archetypes. You’ve often seen them. They are as old as the art of storytelling itself – they are those timeless characters who show up throughout history, legend, art, and popular culture. 

They’re Universal repeated energy patterns that symbolize primary human motivations and drive our desires and goals they personify a set of values, meanings, and personality traits.

Archetypes make perfect sense to us — Our brains recognize these organized patterns, these sets of ideas, these aesthetics consciously and subconsciously — it’s familiar. We feel comfortable with familiar. Deep down, we all want to connect with people. If we show up authentically, people recognize it — it’s familiar. They understand who you are and what you stand for.

By figuring out your style archetype, or archetype matrix, you can manage your individual style expression internally and externally — and expand into every area of life. Starting with your clothing – make everything a beautiful reflection of who you are and the harmonious connection you have with yourself and the world around you. Save a boatload of time and money in creating a solid connection with yourself and others.

The names of the style archetypes? The term “archetype” means original pattern in ancient Greek — with the origins of this go back to Plato and were formalized by Swiss Psychiatrist Carl Jung when he coined the term “Archetypes” in the context of personality. He defined twelve primary types that represent the range of fundamental human motivations. The concept was later popularized for business through books like The Hero and The Outlaw by Margaret Mark and Carole Pearson, as well as Archetypes in Branding by Margaret Hartwell and Joshua C. Chen.

More Style Archetype Inspiration

STYLE FOLIOS THOUGHTFULLY CURATED FOR YOUR UNIQUE style ARCHETYPE.

Our exclusive style folios have been thoughtfully curated to reflect your fascinating style archetype. Simply choose the style folio that moves you, or take the style archetype assessment to point yourself in the right direction for a shortcut of effortlessly creating your one-of-a-kind individual style or personal brand style expression.

The Innocent

The Explorer

The Sage

The Hero

The Outlaw

The Magician

The Regular Gal/Guy

The Lover

The Entertainer

The Caregiver

The Creator

The Leader