The Lover

About the Lover style archetype at a glance

Understanding your Lover Style Archetype.

AKA – The enthusiast, partner, sensualist, spouse, team-builder, intimate, hedonist, matchmaker, harmonizer, connector.

Goal – Being in a relationship with the people, work and surroundings you love, create tactile experiences, attraction.

Greatest fear – Being alone, a wallflower, unwanted, unloved, not being noticed.

Weakness – Outward-directed desire to please others at risk of losing own identity.

Turn offs – Plainness, indifference, solitude, hate, judging, jealousy.

Talent – Passion and commitment.

Awesome at – Understanding matters of the heart and infusing passion into everyday things.

Voice & vibe – Intimate, spiritual, collaborative, charming, passionate, affectionate, attentive, adjective-rich.

Motto – Do it with passion or not at all.

Words to live by – Be relentless in the pursuit of what sets your soul on fire.

Champions – Beauty, pleasure, intimacy, connection, desire, attraction, spirituality.

Wants to feel – Affection, spellbound, excited, “Turned on,” “I want what she/he has.”

Tips for showing your Lover style.

  • Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make you and others feel affection, spellbound, excited, “turned on.”
  • Take the time to curate a beautiful, sensual and engaging visual quality for your archetype.
  • Choose your version of Red, Pink, Purple, and even Chocolate from your Fascinating Colour Palette.