The Outlaw Archetype

About The Captivating Brand Style Of The Outlaw Archetype

Understanding your Outlaw Archetype.

AKA – The maverick, rebel, revolutionary, wild woman/man/child, misfit, activist, reformer, liberator, risk-taker, badass.

Goal – To overturn what isn’t working, freedom from establishment.

Greatest fear – To be powerless, ineffectual, or trapped.

Weakness – Crossing over to the dark side, crime, taking fun too far.

Turn offsBeing silenced, being closed-minded, being fake, power trips.

Talent – Outrageousness, radical freedom.

Awesome at – Raising hell in the name of change. Embracing what makes one controversial.

Voice & vibe – Candid, honest, straight-shooting, polarizing, unconventional, original, strong, clever, challenging, bold.

Motto – Rules are made to be broken.

Words to live byYou can never lose. You either win or learn from your mistakes.

Champions – Nonconformity, originality, independence, individuality, freedom, defiance.

Wants to feel – Rebellious, stimulated, thrilled, tenacious, impulsive, uncommon, “Other people are wrong.”

Tips for showing your Outlaw style.

  • Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make you and others feel rebellious, stimulated, thrilled, tenacious, impulsive, uncommon.
  • Do what other people only think of but won’t. Go ahead – be different.
  • Choose a harmony of colours from your Fascinating Colour Palette that is provocative, weird, or even downright shocking.
  • Whatever you do – do it on point.
Also, if you aren’t sure what your archetype is, take my style archetype assessment. It’s been taken by individuals who are looking for a fun and easy way for managing their brand style – something that resonates with their personality, lifestyle, desires, and comfort level.