The Outlaw Archetype
About The Captivating Brand Style Of The Outlaw Archetype
Understanding your Outlaw Archetype.
AKA – The maverick, rebel, revolutionary, wild woman/man/child, misfit, activist, reformer, liberator, risk-taker, badass.
Goal – To overturn what isn’t working, freedom from establishment.
Greatest fear – To be powerless, ineffectual, or trapped.
Weakness – Crossing over to the dark side, crime, taking fun too far.
Turn offs – Being silenced, being closed-minded, being fake, power trips.
Talent – Outrageousness, radical freedom.
Awesome at – Raising hell in the name of change. Embracing what makes one controversial.
Voice & vibe – Candid, honest, straight-shooting, polarizing, unconventional, original, strong, clever, challenging, bold.
Motto – Rules are made to be broken.
Words to live by – You can never lose. You either win or learn from your mistakes.
Champions – Nonconformity, originality, independence, individuality, freedom, defiance.
Wants to feel – Rebellious, stimulated, thrilled, tenacious, impulsive, uncommon, “Other people are wrong.”
Tips for showing your Outlaw style.
- Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make you and others feel rebellious, stimulated, thrilled, tenacious, impulsive, uncommon.
- Do what other people only think of but won’t. Go ahead – be different.
- Choose a harmony of colours from your Fascinating Colour Palette that is provocative, weird, or even downright shocking.
- Whatever you do – do it on point.