The Regular Gal/Guy Archetype

About The Captivating Brand Style of The Regular Gal/Guy Archetype

Understanding your Regular Gal/Guy Archetype.

AKA – The friend, BFF, everyman, the realist, egalitarian, the solid citizen, the good neighbor, the silent majority.

Goal – To relate and belong.

Greatest fear – To be left out or to stand out from the crowd.

Weakness – Losing one’s own self in an effort to blend in or for the sake of superficial relationships.

Turn offs – Entitlement, pretense, status snobs, elitism, arrogance, isolation.

Talent – Realism, empathy, lack of pretense.

Awesome at – Being relatable, being accessible, bringing people together.

Voice & vibe – Down-to-earth, good-natured humor, friendly, likable, welcoming, wholesome, humble, honest, practical.

Motto – I am who I am.

Words to live byLearn to do common things uncommonly well.

Champions – Hard work, honesty, common sense, authenticity, acceptance, belonging, community.

Wants to feel – Understood, seen, included, “If she/he can, I can too,” warm, trusting.

Tips for showing your Regular Gal/Guy style.

  • Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make you and others feel warmth, trust, inclusiveness.
  • Be sure your style reflects some “real” aspects of your personality. Life isn’t perfect, and you’re ok with that.
  • Choose colours from your Fascinating Colour Palette that are inviting, inclusive, friendly, and approachable.
Also, if you aren’t sure what your archetype is, take my style archetype assessment. It’s been taken by individuals who are looking for a fun and easy way for managing their brand style – something that resonates with their personality, lifestyle, desires, and comfort level.