The Regular Gal/Guy Archetype
About The Captivating Brand Style of The Regular Gal/Guy Archetype
Understanding your Regular Gal/Guy Archetype.
AKA – The friend, BFF, everyman, the realist, egalitarian, the solid citizen, the good neighbor, the silent majority.
Goal – To relate and belong.
Greatest fear – To be left out or to stand out from the crowd.
Weakness – Losing one’s own self in an effort to blend in or for the sake of superficial relationships.
Turn offs – Entitlement, pretense, status snobs, elitism, arrogance, isolation.
Talent – Realism, empathy, lack of pretense.
Awesome at – Being relatable, being accessible, bringing people together.
Voice & vibe – Down-to-earth, good-natured humor, friendly, likable, welcoming, wholesome, humble, honest, practical.
Motto – I am who I am.
Words to live by – Learn to do common things uncommonly well.
Champions – Hard work, honesty, common sense, authenticity, acceptance, belonging, community.
Wants to feel – Understood, seen, included, “If she/he can, I can too,” warm, trusting.
Tips for showing your Regular Gal/Guy style.
- Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make you and others feel warmth, trust, inclusiveness.
- Be sure your style reflects some “real” aspects of your personality. Life isn’t perfect, and you’re ok with that.
- Choose colours from your Fascinating Colour Palette that are inviting, inclusive, friendly, and approachable.