The Sage Archetype
About The Captivating Brand Style Of The Sage Archetype
Understanding your Sage Archetype.
AKA – The expert, scholar, detective, advisor, thinker, academic, researcher, planner, professional, mentor, teacher, guru, investigator, analyst.
Goal – To understand the world and teach others what you know.
Biggest fear – Being duped, misled—or ignorance. Being outsmarted.
Weakness – Can study details forever and never act. Lack of feeling/emotion.
Turn offs – Misinformation, ignorance, ambiguity, superficiality, gimmicks, status quo.
Talent – Wisdom, intelligence.
Awesome at – Analyzing things to finding solutions with unwavering confidence in expertise.
Voice & vibe – Factual, decisive, authoritative, intelligent, researched, analytical, humanist, wise, and trustworthy.
Motto – The devil is in the details.
Words to live by – Education is the path to wisdom and wisdom is where the answers lie.
Champions – Learning, truth, intelligence, research, analysis, critical thinking, individuality.
Wants to feel – Educated and “in the know”, wise, “I understand,” engrossed.
Tips for showing your Sage style.
- Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make yourself and others feel educated and “in the know,” wise, “I understand,” engrossed.
- Show off and share your wisdom and expertise in witty and delightful ways.
- Embrace high-tech details in your personal presentation and environment.
- Choose clean and minimalistic colour harmonies from your Fascinating Colour Palette.