Unlock Your Unique Aesthetic Advantage Based on Your Strengths, Challenges, Personality, and Psychological Traits.
Use the power of psychology-driven strategy and design for bridging the gap between who and what you are and how you express yourself to help answer many questions, but most importantly, “Who am I, and what do I want to be known for?”
For the individual who wants to explore and discover who they are and how you express yourself in every creative choice you make in life.
Tap into and fine-tune your aesthetic abilities and turn them into a strategic advantage so you can balance the individual, business, and creative aspects of showing up in the world — without compromising your true self, values, beliefs, or comfort.
Realize how amazing you are just the way you are. YOU are a work of art. Uncover your unique aesthetic advantage — the constellation of facets and assets that you and only you possess — the ones that will set you apart from everyone else and connect you with the world and others.
Get “astonishingly accurate” insight into your fascinating individual style. Based on your one-of-a-kind personality, creative energy, the artistic natural beauty of your face, the lilt of your voice, the grace and motion of your body, your highest worth, your unrealized potential — the best parts of you that might not have been obvious to you before.
Know that to have the fascinating individual style and life you’ve always dreamed of you don’t have to change who you are. No. All you have to do is become more of who you are. Leverage what makes you different (not better) than others. Meet your most vivacious and vital self from the inside out — become your best self.
Explore who and what you are, where your style ideas and inspiration come from, your approach to establishing and maintaining your visual impression, what priority you place on style, and its significance in how you express yourself to the world. Reveal your natural tendencies — Why you are the way you are, how you see the world, how you make decisions, what energizes you, where you get your style inspiration, what drives you crazy, and what makes your heart sing.
Throw light on how you present yourself, connect with others, while revealing your values, strengths, and challenges regarding your style expression.
When you understand your personality and aesthetic preferences, you can better appreciate, rely on, and use your natural gifts —
Whether developing an INDIVIDUAL STYLE — on purpose, intentionally crafting a PERSONAL BRAND, creating EXCEPTIONAL and ORIGINAL WORK, establishing a CREATIVE WORKSPACE or DECORATING YOUR HOME.
Individuals I work with are often stuck because they have never gone through a proven process of creating a style strategy that works and is holistic.
- have less overwhelm and always be prepared to make the best first impression
- create a cohesive style expression through aesthetic choices
- make your style irresistible using the power of psychology of perception
- build a style that represents you – without compromising your true self, values, beliefs, and comfort,
- connect with others on a deep, emotional level to attract the opportunities and relationships you desire
…and find the freedom to tell your story vividly and in living colour — Whatever your adventure!
Are you ready to...
- Effortlessly cultivate a fresh, flattering, inspiring, and confident style that you’ll own and love
- Gain a practical understanding of how to use your one-of-a-kind aesthetic advantage to hand craft a limited-edition style expression
- Choose the right colours and styles for YOUR unique self so getting dressed each day can become a much more fluid and effortless process
- Resolve any style expression inconsistencies
- See WHY your so-called flaws may be your greatest strengths
- Believe in yourself – Trust your instincts
- Enhance the trust in yourself and connection with others creatively and intuitively
- Make a better first impression with your most fascinating facets and assets
- Never worry about how you look again
- Look great and feel fabulous…All the time
…experience more happiness, beauty, purpose, and fulfillment in your life, career, and business, and live the FASCINATING life you dream of?
INTRODUCING
DISCOVER YOUR FASCINATING AESTHETIC ADVANTAGE.
A personalized program to tap into and fine-tune your aesthetic abilities and turn them into a strategic advantage, using the FASCINATING INDIVIDUAL STYLE™ concept, method, and framework.
Discover Your Fascinating Aesthetic Advantage is a 1-on-1, high-level program perfect for successful individuals who desire to elevate their style expression. This program will provide you with a flexible high-level style coaching + professional style (re)design so you can create a cohesive, fascinating individual style expression that balances the individual, business, and creative aspects of showing up in the world — without compromising your true self, values, beliefs, or comfort.
Here’s the thing: Design is powerful, but it’s just a language. First, you need to know who you are and what you want to say.
During my 30+ years career working with an eclectic array of individuals, entrepreneurs, and creatives during my entrepreneurial journey, I learned one thing: design without strategy is pretty but ultimately useless.
Over the years, I noticed that even when I created high-quality visuals that conveyed my client’s style, they were still left stuck.
They didn’t know how to embody and BECOME who they were designed to be.
They needed their own AESTHETIC COMPASS that would guide them to see everything clearly and become the confident Creative Directors of their own style expression.
You need clarity + strategy.
So I immersed myself in the power of psychology in style expression and I learned everything I could about the way our brains work, how we make judgments unconsciously in less than 4 seconds, how humans gain trust and form relationships and most importantly: how to use this to your advantage.
I packed over 30+ years of my experience working with eclectic individuals into this program, so you can use it to elevate your style expression.
Executive producer, creative director, stylist, and camerawoman on 40+ indie films at Adventure Productions LLC, an award-winning, full-service multimedia production company.
Creative director, website and online e-learning course designer at Sport Aviation Center LLC, an industry leading flight school.
Since 1990, at Loretta Hamilton Design, I’ve assisted an eclectic array of clients around the world tap into and fine-tune their aesthetic abilities and turn them into a strategic advantage.
I take you step-by-step through my Fascinating Individual Style™ Concept, Method, and Framework.
Using ancient wisdom, traditional techniques, art and science, my Fascinating Individual Style™ concept, method, and framework helps you bridge the gap between who and what you are and how you express yourself. Answering many of your questions, but most importantly, “Who am I, and what do I want to be known for?”
With an enriched self-perception and a few fundamental design principles, you can begin to make creative choices that express beauty and vitality without compromising your true self, values, or beliefs.
You’ll immediately begin to see how you can incorporate more beauty, purpose, and fulfillment into your life, career, and business, and live the FASCINATING life you dream of.
A proven process of exploration + discovery + strategy that works.
Explore where your style ideas and inspiration come from, your approach to establishing and maintaining your visual impression, what priority you place on style, and its significance in how you express yourself to the world.
Reveal your natural tendencies — Why you are the way you are, how you see the world, how you make decisions, what energizes you, where you get your style inspiration, what drives you crazy, and what makes your heart sing.
Throw light on how you present yourself, connect with others, while revealing your values, strengths, and challenges regarding your style expression.
You are given the tools and enriched self-perception to make strategic creative choices — Whether dressing your desire, developing an individual style on purpose, intentionally crafting a personal brand style, creating exceptional and original work, establishing a creative workspace or decorating your home.
The concept.
You are part of the Universal design and artistry of nature and thus, wonderfully made. Your taste, eye for beauty and vitality are distinctive.
So, what constitutes harmonious, comfortable, or sublime for one person might be different for you.
You are one-of-a-kind and your life, how you experience beauty, and express beauty and vitality will be unique to you.
When you work from the root of your fascinating aesthetic — your personality facets and inherent physical assets — you’ll be able to refine your aesthetic ingenuity and aptness for discovering, understanding, interpreting, and articulating who you are and what you want to be known for.
And that is your superpower. That is your fascinating aesthetic advantage.
The method.
EXPLORE where your style ideas and inspiration come from, your approach to establishing and maintaining your visual impression, what priority you place on style, and its significance in how you express yourself to the world.
DISCOVER your natural tendencies — Why you are the way you are, how you see the world, how you make decisions, what energizes you, where you get your style inspiration, what drives you crazy, and what makes your heart sing.
STRATEGIZE with an enriched self-perception and a few fundamental art and design principles, set a course for curating and designing your fascinating style expression with clarity, consistency, and creativity.
EXPAND into every area of your life — Whether dressing your desire, developing an individual style on purpose, intentionally crafting a personal brand, creating exceptional and original work, establishing a creative workspace or decorating your home.
The framework.
YOUR FASCINATING AESTHETIC ADVANTAGE.
No. 1
Discover the personality facets of your fascinating aesthetic — the unique strengths and psychological triggers using the Big Five Aspects Scale, the scientific model that describes your personality through the (Big Five) factors and each of their two aspects. Explore, in-depth, how they influence your experience of beauty and vitality and inform your style expression.
No. 2
Discover the natural patterns of colour, line, and texture as seen in the physical assets of your fascinating aesthetic that influence your experience of beauty and vitality and inform your style expression. Get acquainted with the psychology and symbolism of colour, line, and texture.
No. 3
Discover the essence of your fascinating aesthetic — the essential and intrinsic elements of your fascinating aesthetic that must be present when curating an effective style expression with precision and intention.
No. 4
Discover the visual impression of your fascinating aesthetic and how it’s perceived impacts you and your relationship with others. Learn the yin & yang of showing up.
No. 5
Discover the style archetypes of your fascinating aesthetic. Learn how to align your aesthetic choices with your purpose, vision, and values by tapping into and engaging their iconic superpowers.
Your Fascinating Style Expression.
Once you’ve discovered your fascinating aesthetic advantage, then you can set a course to curate and design your fascinating style expression with clarity, consistency, and creativity.
Understanding your intention and purpose will make the difference between a superficially pretty expression of you and one with grit, grace, and traction.
Expand into every area of your life — Whether dressing your desire, developing an individual style on purpose, intentionally crafting a personal brand style, creating exceptional and original work, establishing a creative workspace or decorating your home.
How is it done?
I’ve created a holistic high-touch experience for you based on my Fascinating Individual Style™ concept, method, and framework that can be customized to your unique needs.
Your 1:1 experience is custom-designed in our strategy session ensuring you can create a holistic and truly unique one-of-a-kind story. Freedom and self-expression are what we’re all about.
We begin by uncovering the psychology of your fascinating aesthetic.
We’ll explore your personality facets, physical assets, essence, visual impression, and timeless archetypes to tap into and fine-tune your aesthetic abilities and discover your fascinating aesthetic advantage.
Only then, will you begin to author a style expression that tells your story in living colour and vivid detail.
I book only a handful of clients in the year so I can give each individual my full attention and a spectacular experience.
Frequently Asked Questions
Discover Your Fascinating Aesthetic Advantage is perfect for you if you’re a successful individual who wants to take their style to the next level.
You KNOW style is so much more than a color palette and a body type and you need a partner who can help you create a cohesive, consistent and fascinating style expression that will balance the individual, business, and creative aspects of showing up in the world — without compromising your true self, values, beliefs, or comfort. Allow you to connect with others on an emotional level, so you can have more impact.
Let’s Chat. Schedule a strategy session with Loretta to take your style to new heights.
I’m a Colour Designer and Creative Director, expert at colour, psychology, and design mainly, which means I focus on bridging the gap between who and what you are and how you express yourself to help answer many questions, but most importantly, “Who am I, and what do I want to be known for?”
Your color palette and wardrobe are just a small piece of the puzzle, so for me to bring you the best results I need to be able to work on the essentials of your aesthetic first.
My experience taught me that for you to be able to get the best possible results, I need to have enough creative control over the entire process.
This process provides a holistic, fun, and practical way to help you develop your fascinating individual style with an individualized set of tools and techniques, along with strategic thinking and purposeful action.
We use the Fascinating Individual Style™ Concept & Framework, rooted in ancient wisdom, traditional techniques, art, and science. You’ll go deeper into how your fascinating aesthetic informs your style expression, personal growth and success.
On the 30-minute strategy call, you and Loretta will explore whether it’s a good fit to work together.
If yes, the intense and focused, high-touch experience is 100 percent customizable to your unique needs.
Your experience is custom-designed on the strategy call to ensure holistic one-of-a-kind results.
I didn’t slap this together for the fun of it. For 30+ years innate curiosity led to development of this concept and framework and assessment tools. It stands on the shoulders of many curious and innovative ancients, artists, scientists, designers, and stylists.
My research-backed personality model incorporates the latest advances in psychometric research, combining time-tested concepts with robust, highly accurate testing techniques.
Since 1990, I’ve assisted an eclectic array of clients around the world tap into and fine-tune their aesthetic abilities and discover their aesthetic advantage.