The Gal / Guy Next Door

The Gal / Guy Next Door style archetype at a glance

Understanding your Gal / Guy Next Door Style Archetype.

AKA – The friend, BFF, everyman, the realist, egalitarian, the solid citizen, the good neighbor, the silent majority.

Goal – To relate and belong.

Greatest fear – To be left out or to stand out from the crowd.

Weakness – Losing one’s own self in an effort to blend in or for the sake of superficial relationships.

Turn offs – Entitlement, pretense, status snobs, elitism, arrogance, isolation.

Talent – Realism, empathy, lack of pretense.

Awesome at – Being relatable, being accessible, bringing people together.

Voice & vibe – Down-to-earth, good-natured humor, friendly, likable, welcoming, wholesome, humble, honest, practical.

Motto – I am who I am.

Words to live byLearn to do common things uncommonly well.

Champions – Hard work, honesty, common sense, authenticity, acceptance, belonging, community.

Wants to feel – Understood, seen, included, “If she/he can, I can too,” warm, trusting.

Tips for showing your Gal / Guy Next Door style.

  • Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make you and others feel warmth, trust, inclusiveness.
  • Be sure your style reflects some “real” aspects of your personality. Life isn’t perfect, and you’re ok with that.
  • Choose colours from your Fascinating Colour Palette that are inviting, inclusive, friendly, and approachable.