The Hero Archetype

About The cAPTIVATING bRAND Style Of The Hero Archetype

Understanding your Hero Archetype.

AKA – The heroine, warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, competitor, crusader, achiever, coach.

Goal – Expert mastery through courageous acts in a way that improves the world.

Greatest fear – Weakness, vulnerability, body or mind giving out.

Weakness – Arrogance, always needing another battle to fight, egocentricity, aggression.

Turn offs – Self-doubt, cowardice, indecisiveness, excuses, uselessness, status quo.

Talent – Competence, courage.

Awesome at – Unrelenting drive and courage in the face of fear.

Voice & vibe – Motivational, actionable, self-confident, self-disciplined, direct.

Motto – Be all you can be.

Words to live by – If it doesn’t challenge you, it won’t change you.

Champions – The underdog, elitism, determination, endurance, strength, success, audacity.

Wants to feel – Inspired, strong, empowered, determined, motivated, “I can overcome this challenge.”

Tips for showing your Hero style.

  • Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make yourself and others feel inspired, strong, empowered, determined, motivated, “I can overcome this challenge.”
  • Figure out how you can incorporate the competitive, winning, or braced feeling and spirit into your style.
  • Use the more saturated, stronger, and bolder colours from your Fascinating Colour Palette.
Also, if you aren’t sure what your archetype is, take my style archetype assessment. It’s been taken by individuals who are looking for a fun and easy way for managing their brand style – something that resonates with their personality, lifestyle, desires, and comfort level.