The Hero Archetype
About The cAPTIVATING bRAND Style Of The Hero Archetype
Understanding your Hero Archetype.
AKA – The heroine, warrior, crusader, rescuer, superhero, soldier, dragon slayer, winner, competitor, crusader, achiever, coach.
Goal – Expert mastery through courageous acts in a way that improves the world.
Greatest fear – Weakness, vulnerability, body or mind giving out.
Weakness – Arrogance, always needing another battle to fight, egocentricity, aggression.
Turn offs – Self-doubt, cowardice, indecisiveness, excuses, uselessness, status quo.
Talent – Competence, courage.
Awesome at – Unrelenting drive and courage in the face of fear.
Voice & vibe – Motivational, actionable, self-confident, self-disciplined, direct.
Motto – Be all you can be.
Words to live by – If it doesn’t challenge you, it won’t change you.
Champions – The underdog, elitism, determination, endurance, strength, success, audacity.
Wants to feel – Inspired, strong, empowered, determined, motivated, “I can overcome this challenge.”
Tips for showing your Hero style.
- Whether dressing your intention, creating a personal brand style, building a brand identity, decorating your creative workspace and home office, or creating exceptional and original work – choose design elements that make yourself and others feel inspired, strong, empowered, determined, motivated, “I can overcome this challenge.”
- Figure out how you can incorporate the competitive, winning, or braced feeling and spirit into your style.
- Use the more saturated, stronger, and bolder colours from your Fascinating Colour Palette.